Porch Group Media

JANUARY 14, 2023

Emails can be personalized using first name, last name, location, purchase activity, shopping cart items, and much more. Additionally, 66% of buyers think seeing non-personalized material would deter them from making a purchase. Email Personalization Statistics Campaigns that use email personalization perform better overall.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

Walker Sands

AUGUST 8, 2022

Executing a B2B marketing strategy without first understanding the audiences you’re targeting can feel a lot like this — frustrating, overwhelming, confusing and, ultimately, a waste of resources. While quantitative surveys can be time- and resource-consuming, they allow you to control the questions and audiences surveyed.

Top of Funnel 52

Top of Funnel Buyer's Journey ROI B2B Marketing 52

ClickZ

JULY 23, 2020

From budget cuts to lay-offs, marketers are being pushed to take a long, hard look at their marketing stacks and increase performance. Marketing automation can take the guesswork out and help you make data-driven decisions amidst chaos. . 30-second summary: . Digital transformation is a must. The good news?

Lead Scoring 111

Lead Scoring Lead Ranking Marketing Automation Services Marketing Budget 111

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. million followers on Twitter?

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Martech Advisor

AUGUST 22, 2019

Cold calling used to be a staple of many companies’ marketing and sales strategies. However, advances in technology are moving marketing and sales beyond the business phone to a variety of digital channels that allow enterprises to connect with customers and prospects on their terms.

Advertising Channels 47

Advertising Channels Cold Calling Peer-to-peer Marketing & Strategy 47

Optinmonster

JANUARY 15, 2024

Figuring out how to improve free trials is one of the big issues in SaaS marketing. Here are some statistics that highlight the importance of free trials: The top 27% of SaaS companies get 25% or more business from free trials. Matching your marketing message with your buyer personas will help you increase free trial signups.

Conversion Rate 104

Conversion Rate Conversion Tips Marketing Analytics Tools 104

Delivra

NOVEMBER 14, 2018

If you can crack the code for sales and marketing alignment, your company may see significant gains in revenue. Companies that report success with tight sales/marketing alignment have 38% higher sales win rates, according to a recent study by MarketingProfs. Plus, you have a powerful tool for aligning your sales and marketing teams.

B2B Sales 68

B2B Sales Email Marketing Automation B2B Marketing 68