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Key Differences Between MQL and HQL for B2B Lead Generation  

Only B2B

Did you know that only 5-10% of marketing qualified leads (MQLs) convert into paying customers? This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. Must Read: MQL vs. SQL: Which Lead Matterrs More and When? Attending webinars or events.

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Think MQLs Don’t Work? It’s Time to Rethink Your Marketing Approach

Only B2B

MQL is dead. They are the bubbles on the surface of your marketing feed. MQLs are little more than surface-level indicators. Unlike general leads, MQLs are more engaged and significantly more likely to convert. Read this blog to discover why MQLs still matter. Read this blog to discover why MQLs still matter.

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Sales Qualified Lead vs Sales Accepted Lead: Distinguishing Sales-Ready Leads from Potential Sales Leads  

Only B2B

B2B marketers spend countless hours crafting campaigns, social media posts, and targeted ads, all in the name of capturing potential customers. Must Read: MQL vs SQL: Which Lead Matter More & When? Marketing casts a wide net at the top, attracting potential customers. Ah, the never-ending quest for qualified leads!

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Lessons in Buying Group Marketing – Learning to dance with your sales team

Martech

While Account-Based Marketing (ABM) is a key strategy today, going forward, B2B marketers will take a more holistic view. More of a dance than a race, marketing is evolving to look at the entire lifecycle and how to care for the customer relationship at each phase. As part of this evolution: Buying Group Marketing (BGM).

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Escaping The B2B Customer Data Swamp: How To Measure And Mitigate The Impact Of Dirty Data

Leadspace

For B2B marketers, seeing low conversion rates, high email bounce rates, and poor pipeline velocity can be extremely frustrating. While data management can be a complicated, time-consuming process, regular data cleansing is core to successful B2B sales and marketing. Marketing Qualified Leads (MQLs). Average: 3.9%

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Forrester Report: 3 Pillars of B2B Marketing’s New Mission

6sense

To wrap up 2015, Forrester Research, Inc. published a report looking ahead to what they believe will be B2B marketing’s new mission in 2016. The report highlights new marketing strategies, predictive analytics, marketing automation tools and content messaging. Marketing will continue to transform from an art to a science.

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5 critical leadership skills every marketing ops pro needs

Martech

Marketing operations can be chaotic, and mastering leadership skills in such a dynamic environment can be an uphill battle. Become a strategist, not a firefighter Developing effective marketing leadership skills begins with learning to think and plan strategically. Mitigating risks of business processes across the organization.

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