Vidyard

MAY 18, 2018

While average performers bought ads, high-performers leveraged white papers, trade shows, and interactive assets in new and interesting ways. Based on the findings of this report we have some EMEA Marketing Recommendations to help you continue to spend your limited budgets wisely while still beating the competition.

Sales Management 71

Sales Management Marketing Automation Services Marketing Automation Lead Ranking 71

markempa

FEBRUARY 18, 2013

With a complex sale, many personal touch points in customer relationship management are present – such as directly answering a question posted on social media or an online forum. However, CRM technology potentially includes multiple pieces including email software and marketing automation (MA) solutions.

Sales Management 120

Sales Management Work Management Marketing Management Marketing Automation Services 120

Online Marketing Institute

NOVEMBER 1, 2010

B2B Marketing POSTs by Laura Ramos About the Author About this blog High tech marketers face incredible challenges building awareness, developing demand, enabling sales, and demonstrating marketings impact on the business in an increasingly digital world. This blog draws on the heritage of my Forrester research.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Adobe Experience Cloud Blog

NOVEMBER 29, 2009

Last Wednesday at Dreamforce, I had the chance to attend the session entitled, Delivering B2B Marketing Excellence in a Socially Connected World. Forrester research analyst, Laura Ramos led a great presentation on how B2B’s can make best use of social media to drive demand. Social media usage is nascent.

Marketing Analytics Tools 48

Marketing Analytics Tools Social Marketing B2B Marketing Web 2.0 48

The Lead Agency

APRIL 30, 2019

Tech companies use IT marketing tactics to build their brand and generate demand for their products and services. Mastering Marketing Technology Tools Today’s companies use an average of 16 different marketing technologies and tech marketers typically need to stay ahead of the curve.

Paid Search Agency 86

Paid Search Agency Marketing Budget Marketing Management Marketing Automation Services 86

Hubspot

JANUARY 3, 2012

In Guest Blog Posts: If you're using guest blogging as a link building tactic , consider building some of those inbound links to your offers' landing pages. In Lead Nurturing Campaigns: Companies leveraging marketing automation tools to efficiently deploy lead nurturing campaigns are known to generate awesome results.

Lead Generation 28

Lead Generation Top of Funnel Generation Lead Scoring 28

Engagio

JANUARY 5, 2021

The proof is in the numbers: 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience ( Forrester ). 85% of consumers would reward sellers who provide relevant personalization with increased lifetime value (Forrester study commissioned by Rockt ). Let’s dive in!

Account Based Marketing 127

Account Based Marketing ABM Personalization Ideal Customer Profiles 127