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13 Email Workflows You Should Be Using in Your Marketing Automation

Hubspot

Did you know that B2B marketers who implement marketing automation increase their sales pipeline contribution by an average of 10% according to a report by Forrester ? Lead nurturing campaigns aren't the only type of email marketing automation you can use to get more out of your contacts database. 5) Lead Nurturing Workflow.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. Truelist) Blog posts are the leading content format, utilized by 90% of marketers for achieving content objectives. SEMrush) The U.S.

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12 Ways to Create a User-Friendly Website Registration Process

Hubspot

Because if you rub your site visitors the wrong way when they're trying to register for something on your site, you might just lose a lead or customer because of it. Even more startling, eMarketer reports that 88% of people have intentionally left website registration information blank or inserted false information.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. HubSpot’s top lead magnet ebook was shared over 12,000 times in a year. Additionally, 72% say it has ultimately increased the number of leads. (CMI). Advanced Web Ranking). So without further ado. Optinmonster).

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21 Internet Marketing Stats That Will Blow Your Mind

Hubspot

Source: Epsilon and DMA ) Using personalized and timely lead nurturing with marketing automation is an important strategy for improving the overall performance of your email marketing and customer generation. Source: Forrester Research ) Commerce is shifting more and more online. Tweet This Stat! Tweet This Stat!

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12 Content Marketing Trends You Need to Follow in 2022

Marketing Insider Group

Content has become the essence of branding, lead generation, and even sales campaigns, across inbound and paid channels, primarily due to one thing: its effectiveness. The data supports this — a study by Demand Gen found a 20% increase in sales opportunities when brands use personalized lead nurturing.

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7 Benefits of Using B2B Martech Software During Lockdown

Valasys

According to the “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” report by Forrester, marketing automation technology is expected to grow at a 14% compounded annual growth rate (CAGR) over the next 5 years. In the present atmosphere, B2B associations are adjusting to an altogether online methodology.