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SEO is the Top Skill for Digital Marketers

Biznology

In case you didn’t know, I am IBM’s representative to the Google Tech Council, a consortium of B2B tech search engine marketing (SEM) leaders. We meet quarterly at Google’s offices to share best practices and new innovations in SEM. Image via CrunchBase.

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The Best Marketing Conferences of 2020

Marketing Insider Group

It may well be the case that you’re keen to get insights or meet a particular speaker in person, in which case you can narrow down your list to the events that this person will be speaking at. Search Marketing Expo or SMX is an annual digital marketing conference specifically for SEO and SEM professionals. SMX West & East.

Insiders

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B2B Social Media Marketing -- Does It Work?

Online Marketing Institute

| Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). Recommended Resources from B2B Marketing Experts.

ROI 100
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SMX East 2016 Day 2 – SEM for Brands, SEM Testing Best Practices, SEM + TV, Beyond Search, Multi-Channel

QuanticMind

For your perusal, here are the quick hits: Brand SEM insight from “Brands Talk Search Marketing”: Featuring: Daniela de Simone, @erinever , @jknob8 , @simonheseltine , @CJSherman. Panelists discuss the ups and downs of various SEM tools, particularly on a finite budget. Featuring: @tedives , @suzyvirtual , @jpinocchio , @bgTheory.

SEM 40
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Twitter Twaddle, Part 2: Best Practices, Tools and The Future of Twitter

WebMarketCentral

MarketingSherpa has also produced and excellent case study on How to Target Twitter: 8 Ways to Build a New Audience in this Niche Community (fee-based, but non-members can access it through a free trial). Forrester guru Jeremiah Owyang recommends desktop client Twhirl and search tool Tweetscan among his list of essential Twitter tools.

Twitter 20
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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

Those who do are 74% more likely to get strong results - Orbit Media. . . . In the eyes of Google, newer content is more likely to be relevant than a post from years back, so sometimes updating a post can be as good as writing a new one. . 76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . .