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The Best of B2B Marketing Exchange: 8 B2BMX 2023 Highlights to Watch This Year

Content4Demand

You’ll meet plenty of your fellow B2B marketers at receptions and networking events—even in the marketplace, where of course you’ll find members of the Content4Demand team at Booth 309. We’ve identified eight must-see sessions ideal for content marketers to help you chart your course through our favorite event of the year.

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Marketing Influencers: Our 2019 Top 30

Exo B2B

We’re returning to a familiar theme just as Spring arrives: our top 30 marketing influencers for 2019. Each year, several other blogs and personalized sites make their list of 50 or 100 biggest influencers of marketing, social networks or even B2B marketing as does Lee and his team at TopRank with at least three different rankings.

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The Impact of Mobile on B2B Customers

TrustRadius Marketing

As our comfort with cell phones increases, so does our dependency. This widespread adoption of mobile naturally has implications for the way we search for products and services in our professional lives. This has implications for advertisers who can now reach potential customers outside of normal business hours.

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5 Stages of the Consumer Decision-Making Process and How it’s Changed [VIDEO]

Directive Agency

Subscribe to YouTube! One of those is field marketing, another is your sales team, but an often not-so-used way of helping people understand their need is actually through SEO and paid search. You need content at this stage of the funnel. This is the bottom of the funnel. This is why Forrester has a full business model.

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Understanding the New Roles in Marketing

Hubspot

In fact, a collection of new roles has emerged, and they're growing in importance within many marketing teams. Let's examine what each of these roles consist of, and why you might want to consider adding them to your growing marketing team. In 2011, Forrester released a report called " The Rise of the Chief Customer Officer."

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

In fact, this is part of the SEO strategy we have used to steadily grow our organic traffic over the last 12 months here at SnapApp : . . . #3. 76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . A study by SerpIQ found that top ranking content is usually just over 2,400 words.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Are you working with a team or collaborating with a client? • We've hired you to listen for a few of our clients. One recommendation we put forward when companies inquire about our tools/services pertains to the objectives/questions item on your list, the point about on-going monitoring, and the need to provide historical data.