Biznology

SEPTEMBER 5, 2014

An under performing advertising or digital media campaign might be the result of lousy creativity, unclear messaging, the wrong media plan, or some other factor. This can be done with an online survey, a chat room, through a phone survey, or even a focus group. The key is to get unbiased responses.

Advertising Agencies 80

Advertising Agencies Planning Paid Search Agency Marketing & Strategy 80

Hubspot

APRIL 13, 2021

To fill out the challenges/goals/pain points section of your audience profile, it's a good idea to take a look at customer reviews or focus group intel to determine the biggest challenges your prospects and customers face. Media Audience Profile. Media planning and buying can't happen without an audience profile.

Paid Content 92

Paid Content Ideal Customer Profiles Profiling Examples 92

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Forrester Research shows that from 2009-2014, U.S.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Focus Group (5). Have I gone MAD?? Photo Credit: batmoo.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

JUNE 23, 2010

Market research is as important to most companies as the payroll department. Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Before crowdsourcing there were focus groups, which never really worked too well.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122

Convince & Convert

SEPTEMBER 20, 2010

A new research study of 1,400 U.S. By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. We just did it voluntarily. And for what?

Twitter 147

Twitter CRM Business Paid Search Agency 147

Convince & Convert

JUNE 16, 2010

Yes, many use things like focus groups, gut instinct (entrepreneurs are notorious for this!), Ian Guest Hi, Ian… While I agree with your overall point (the Web is endlessly measurable) I must suggest that you consider that attribution of social media (to outcomes) is fully OUT OF CONTROL at this time.

Social Media 120

Social Media Paid Content Media Webinar Metrics 120