Getting back to marketing basics

Biznology

The start-up founders are so intent on getting their product to the market and making their first sale that they often fail to understand the difference between sales and marketing or the distinction between a niche marketing strategy and one that is more inclusive. Price, Place and Product/service round out the 4 “P’s” of marketing. A first mover advantage is very good, a sustainable competitive advantage is even better. (Photo credit: Wikipedia).

SWOT 146

Competitive Strategy for Professional Services

Hinge Marketing

For example, you might have a business model that allows you to charge a fixed price when all your competitors bill by the hour. First, the culture must provide an actual benefit — it must be something that clients recognize and appreciate. However, many firms are reluctant to explore new or exotic business models, so you will have a significant first mover advantage. First consider your business situation. The first is research on your target markets.