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8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

According to a survey conducted by the Word of Mouth Marketing Association (WOMM), it has been found that offline word of mouth marketing is 5x more impactful than paid media impressions. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation.

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30+ Word-of-Mouth Marketing Statistics You Must Know

EveryoneSocial

[ Nielsen ] 43% of social media users report buying a product after sharing or favoriting it on Facebook, Twitter, or Pinterest. Twitter ] More than half of purchases inspired by social media sharing occur within a week of sharing or favoriting, while 80% of purchases resulting from social media shares occur within 3 weeks of sharing.

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Are You Harnessing The Power of Brand Advocates?

Convince & Convert

Mark explained that the main difference between traditional WOMM and advocate marketing is that with advocate marketing “marketers can scale the voice of the customer across the entire organization while providing an ongoing mutually beneficial relationship for advocates.”

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4 Ways to Transcend Your Lead Generation Endeavors to Outlast Your Competitors

Valasys

Along with customer loyalty follows the repeat purchase cycles, increased after-sales services, and acquisition of new leads through positive word-of-mouth-marketing (WOMM). Read more on 8 Reasons why B2B Marketers Should Prioritize Word-of-Mouth-Marketing (WOMM). 4 Make Your Content SEO Friendly.

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Twitter's New Search Features, And Other Marketing Stories of the Week

Hubspot

How to Use Twitter's New Search Features, From Mashable. I have to hand it to Twitter. They're really working hard to catch up to Facebook in terms of their frequent updates. Mashable reports on the latest set of updates Twitter has released, this time to their search feature. Check out the full story here. That's right!

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4 Education Marketing Trends to Keep an Eye on in 2017

Hubspot

Facebook Live (Facebook's live streaming app) is now available to all. Like Instagram and Twitter, Snapchat works with hashtags. Influencer marketing is a form of word of mouth marketing (WOMM), but with a boost. WOMM is so effective because it's third party validation of your school. Influencer Marketing.

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How to Build Customer Loyalty with Content Marketing

Valasys

This indexing of the popularity of the effectiveness of brands is solely based on insights derived from social media channels, engagement on blogs, news sites, Twitter, YouTube Channels, chat forums, etc. Read more on 8 Reasons why B2b Marketers Should Prioritize Word of Mouth Marketing (WOMM). Wrapping Things Up.

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