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How to Be Careful Without Being Boring

Convince & Convert

Jason Miller , Social Content Manager at Beam Global , joins the Social Pros Podcast this week to discuss the complex legal issues of running an alcohol-related brand’s social media operations, the off-limits social channels, and how important storytelling is in the face of the visual takeover of social.

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SWOT Analysis: Is Instagram Right for Your Media Brand?

Hubspot

Instagram is a powerful storytelling medium, and with just one photo, brands can capture their audience’s attention, inspire dialogue, and build their companies’ narratives. Not to mention, you’re likely present on other social networks like LinkedIn, Facebook, and Pinterest already. The reason? Opportunities.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? Developing a Social Media Strategy in 7 Steps View more presentations from Jason Baer.

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The Marketer's Go-To Guide for Creating Data-Based Content

Hubspot

The growth of social media has led to an explosion in how much personal data there is about people on the web. When Austrian student Max Schrems requested the data Facebook collected on him, it amounted to 1,222 pages. Now, consider that there are more than a billion monthly active users on Facebook. 3) SocialMention.

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Social Media Success Metrics and Premature Calculation | Social.

Convince & Convert

This is because social media success is inherently slow , not fast. Number of people who “like&# you on Facebook. For example, data that shows that in comparison to last month, 15% more people went to your product pricing page after first visiting your Facebook page is a far superior KPI to number of Facebook “likes&#.

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6 Content Marketing Trends to Help Plan Your 2016 Budget

Content Standard

In February 2015 I forecasted on the Content Standard , along with many more credible sources, that spending, talent acquisition, business transformation, and customer experience would play crucial roles in successful brand storytelling programs this year. Amplification. Episodic Content.

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B2B Marketing Trends to Master in 2023

DealSignal

Instead, they are more interested in real, authentic, and genuine storytelling. Consider making short, casual 30-second videos that are easily shareable on social media. The space is already saturated with endless ebooks, guides, and white papers, and with almost every B2B brand looking the same, customers are becoming bored.”