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It’s An Open Platform World. HubSpot’s Growing App Ecosystem Helps You Thrive In It.

Hubspot

Software has eaten the world, as Marc Andreessen predicted eight years ago. Here is just a sample of the categories our partner ecosystem powers: Event management. Loyalty program management. Influencer management. RFP response management. Reputation and reviews management. Salesforce -- CRM.

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The 10 Best Customer Service and Customer Engagement Platforms

Webbiquity

Producers of a wide array of products—from vehicles to machine tools to jet engines to officer copiers—now have access to the kind of user and usage data that, not long ago, only SaaS software developers could capture. Customer Service Management Tools. But it also means a dramatic leap in customer expectations. 1) HelpScout.

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8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team

Hubspot

1) Social Media Manager. According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Job Description: Do you tweet, share, and post to social media in your sleep?

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So Long, Third-Party Advertising?

Unbounce

Assuming that most folks will choose to keep their data private, these people will essentially become ghosts when it comes to PPC campaigns on platforms like Facebook and Instagram. But first, let’s kick-off with the basics: How the iOS Update Will Affect Facebook (+ Most Other Apps). Why all the fuss about Facebook then?

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B2B Employee Advocacy Best Practices

Oktopost

By sharing company-related content to their personal social media profiles, employees amplify a company’s message. And your own corporate accounts on LinkedIn, Twitter, Facebook and Instagram may not be able to do all the heavy lifting alone. Imagine that company A has roughly 3,000 followers on LinkedIn.

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Marketing Marvels – How to Find Influencers with Little Bird

Convince & Convert

Every 3 weeks or so I’ll have a new show (live on Google Hangouts On-Air and streamed to my Facebook page) where I interview the founder or proprietor of marketing technology that I personally vouch for and support. What’s the point of this software? Why is this software on Marketing Marvels? So why Little Bird?

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The Eight Best Social CRM Tools

Webbiquity

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. How does social CRM differ from traditional CRM? Market interest has remained fairly strong since then. 1) Infusionsoft.