Customer Experience Matrix

SEPTEMBER 9, 2009

Summary: marketing has shifted steadily over time from passive to active consumer engagement. Marketers need to master new skills at each stage; as they do, advertising budgets will shift to take advantage of the new medium's increased effectiveness. database marketing, or, more poetically, narrowcasting. authority.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

The ROI Guy

DECEMBER 23, 2010

From our social media ROI studies, analyzing the investment, popularity, practices and results of social media marketing for the Fortune 500, and select small / medium companies, a key indicator to social media ROI success was level of engagement. the quantified return on investment (ROI) from social marketing efforts.

Social Media 40

Social Media ROI Practices Media 40

Vidyard

JANUARY 19, 2015

82% of B2B marketers reported success with video marketing initiatives. Facebook has expanded their video presence dramatically, and over 700 YouTube videos are shared on Twitter every minute. Think back to the last marketing video you saw on YouTube that made you cringe. What’s not to love? Or laugh, in a bad way.

Video Marketing 50

Video Marketing Campaigns Narrowcasting Viral Marketing 50

Webbiquity

FEBRUARY 23, 2012

It’s the tool Google will use to beat Facebook. It’s mostly a playground for engineers and marketers. It’s “the linchpin of Google’s plan to own the entire internet” (see below for the source of that quote). Getting Your Small Business Ready for Google+ by Blue Focus Marketing.

Google 100

Google Tactics Tips Best Practices 100

Convince & Convert

MARCH 6, 2012

Maybe Narrowcasting Trumps Broadcasting. I think he said, “I just have to be liked by six marketing directors in the world. Between Instagram photos and tweets and Facebook status updates and LinkedIn posts and blog posts, etc., Really, it’s a new marketing channel. It’s a new marketing channel.

Case Studies 122

Case Studies Narrowcasting Case Study Enterprise Management 122

Single Grain

DECEMBER 6, 2019

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Dive Deeper: AI Trends in Marketing for 2019 [Infographic].

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145