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Optimizing Event Planning: 7 Ways Event Technology Eases The Process

Marketing Insider Group

To simplify data collection, transfer, and integration, consider using a combined platform for event registration, promotion, and marketing. Some marketing automation platforms (MAPs) include all these features and can help you eliminate duplication of activities. Examples of MAPs that you may consider include: Marketo.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

Features and Capabilities of Marketing Automation versus CRM. Now, let’s take a comprehensive look into the specific capabilities of a marketing automation system compared to CRM alone. Common features of a CRM system. Now, let’s compare that to the common features of marketing automation systems.

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How to 10x customer engagement with webinar marketing

SpotMe Blog

Because it seems no other digital marketing strategies can match the level of personalized content, immediate feedback, and a sense of community that webinars bring. Choose a webinar marketing platform that has targeting features , so you can provide attendees with a personalized journey that will ensure they remember your brand.

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HCP engagement: emerging trends, success metrics, and omnichannel strategies

SpotMe Blog

But, when HCPs attend your events, it’s an easy way to collect their data. Discover other event marketing strategies by reading 12 virtual event marketing strategies you need to succeed and content marketing for events: how to repurpose your event content. Engagement.

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20 Reasons Why Virtual Events are Better Than Live

Golden Spiral

Intrado reported a 362% increase in the number of client virtual events and webcasts from 2019 to 2020. billion minutes of virtual events and webcasts were viewed on their platform, a 350% increase from the previous year. of marketers say the primary goal of virtual events is to generate a pipeline. Lower Sponsor Expense.

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How to Calculate Social Marketing ROI

Paul Gillin

The basic features of the free Google Analytics service match the capabilities of products that cost thousands of dollars just a few years ago. Customer surveys; renewal rates; referrals; incremental business; testimonials; Net Promoter Score. Market share research; awareness research; media citations; analyst research.

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Virtual Selling Best Practices for Financial Services

Vidyard

Use Video for Post-Sale Support and Feature Announcements 2.1.2 Part 3: 7 Types of Digital Marketing for Startups 3.1 Content Marketing for Startups 3.2 Social Media Marketing for Startups 3.4 Email Marketing for Startups 3.5 Event Marketing for Startups 4. How Marketing Can Work With Sales 4.2