SmartBug Media

FEBRUARY 23, 2022

Email and SMS campaigns are crucial components of your retention marketing strategy. Who are those emails and SMS messages going to? Of that number, let’s say you get a 10 percent conversion rate (conversion rates are higher via email or SMS compared to collection through website). But let’s take a step back.

SMS 98

SMS Contacts Campaigns Ad Building 98

Martech

APRIL 6, 2023

Telemarketing was replaced by SMS marketing. Privacy and ethical concerns Since AI relies on consuming lots of data and information, how can we protect user privacy? There are major concerns around privacy and ethics that must be addressed before fully adopting AI.

Marketing AI 140

Marketing AI Marketing Analytics Tools Thought Leadership Ethics 140

Vision6

JULY 24, 2023

A study by CISCO found that 47% of adults across 12 counties have terminated contracts with companies over poor data privacy policies. This article will help your business navigate the complexities associated with data ownership, privacy, and encryption. What is data sovereignty vs data residency?

Marketing Management 52

Marketing Management Ad Building Privacy Allocation 52

Vision6

JANUARY 14, 2024

Addressing privacy concerns Since AI relies heavily on data, ethical considerations, and privacy concerns come to the forefront. These best practices will help you build a blueprint for strategically and ethically integrating AI into your marketing efforts. Knowing your destination makes it a lot easier to get there.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 52

Adobe Experience Cloud Blog

JULY 12, 2013

Most prospects for cloud solutions over that time have been rightly concerned with the issue of Data Protection and Data Privacy, both in terms of their responsibilities for customers’ data and the overall protection of their brand. A data controller has obligations under local laws to protect the privacy of the data they collect.

Privacy 48

Privacy Work Management Marketing Management Marketing Automation Services 48

Litmus

FEBRUARY 7, 2023

We’ll also see email marketers asked to flex outside of email into social, SMS, and other forms of engagement. There are ethical concerns. In a post-Mail Privacy Protection (MPP) world , we’re looking for new ways to measure engagement and know whether our content is connecting with our subscribers. There’s a quality gap.

Email Marketing 88

Email Marketing Design Trends Work Management 88

Convert

FEBRUARY 27, 2023

A bug bounty program rewards ethical hackers who find and tell the application’s developer of vulnerabilities or issues. Choosing an A/B testing platform should also include asking the following questions: Did the vendor recommend updating your privacy policy? Does the A/B Testing Tool Offer a Bug Bounty Program?

Privacy Policies 52

Privacy Policies Enterprise Management Work Management Marketing Management 52