article thumbnail

Book Review: Marketing in the Round

Webbiquity

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Much more than just another tactical marketing field guide, Marketing in the Round aims to provide comprehensive strategy guidance.

article thumbnail

5 skills you need to get promoted in 2020

Sprout Social

The content was just too good to keep in the box, so we’re sharing the five skills you need to get promoted in 2020 here, with you. The content was just too good to keep in the box, so we’re sharing the five skills you need to get promoted in 2020 here, with you. Skill #1: Building a strong foundation & mental strength.

Promotion 108
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? Some of the reasons for this are straightforward—like a lack of funding or market research. What is a go-to-market (GTM) strategy? What is a go-to-market (GTM) strategy? Bringing a product to market carries significant risk.

article thumbnail

How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? Some of the reasons for this are straightforward—like a lack of funding or market research. What is a go-to-market (GTM) strategy? What is a go-to-market (GTM) strategy? Bringing a product to market carries significant risk.

article thumbnail

The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

article thumbnail

How to Create a Promotional Plan (with Examples & Strategies)

Single Grain

From identifying your target market to choosing a catchy promotion name, from selecting an effective promotion type to deciding on key messages and promotional products, we’ll journey through the creation of a powerful promotional plan. Work With Us TABLE OF CONTENTS: ↓ What Is a Promotional Plan?

article thumbnail

How to Develop a Strategic Plan for Business Development [Free Template]

Hubspot

In others, it’s part of the marketing team or sits on its own team altogether. Conduct a SWOT analysis. Conduct SWOT analysis. SWOT is a strategic planning technique used to identify a company’s strengths, weaknesses, opportunities, and threats. Before conducting a SWOT, identify what your goal is. Set SMART goals.