ViewPoint

JANUARY 26, 2012

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. Every business needs new customers.

B to B 120

B to B netFactor Media SEM 120

Marketing Insider Group

JUNE 11, 2010

I link to some of the latest research from firms like emarketer, Forrester, Morgan Stanley and the Altimeter Group and cite popular social media experts like Charlene Li, Shannon Paul, Jay Baer and Jason Falls. I explain the 5 steps required to gaining executive buy-in.

Social Media 100

Social Media Buy Media Marketing & Strategy 100

Marketing Insider Group

NOVEMBER 11, 2010

There is a more scientific study released today from eMarketer that backs up my point by saying that only 60% of large companies are on Twitter and while the growth is huge compared to the 35% on Twitter just a year ago, I am still surprised that it is not higher. . It is also based on questions that were asked during many of the sessions.

Web 2.0 100

Web 2.0 Paid Search Agency Customer Satisfaction Telemarketing 100

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? So what’s a marketer to do?

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Webbiquity

OCTOBER 16, 2012

90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011. eMarketer ). 91% of experienced social marketers see improved website traffic due to social media and 79% are generating more quality leads. eMarketer ). V3 Integrated Marketing ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Webbiquity

FEBRUARY 7, 2012

92% of B2B buyers use online resources to research products and services. ” He explains what it means for B2B marketers when buyers are essentially able to create their own UI. How B2B Search Engine Marketers Can Better Impact the B2B Buying Process by Search Engine Watch. ** 5 STARS.

Paid Content 100

Paid Content Social Media Statistics Research 100