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Nine Social Media Marketing Stats You Can Use

Webbiquity

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Twitter emerged at the SXSW conference in March 2007. Small Business Trends ). eMarketer ). MarketingSherpa ). WordStream ).

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Why Display Ads Are a Waste of Money—And What You Should Do Instead

Contently

Want to feel depressed about marketing? According to eMarketer , display ad spending is expected to grow a whopping 24 percent this year to over $80 billion. The marketers at these companies who discovered this waste and made a change are brave as hell. Display is an incredibly low-effort way to spend your marketing budget.

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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Here are five key takeaways from this research: Image credit: e_Strategy Trends.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

When companies start to tailor content to different audiences and stages of the buying cycle, they greatly increase the amount of content, and the type of content needed changes&# Marketing Roles Are Evolving Marketing used to have clearly defined roles. What used to be clear roles (i.e.

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How Millennials in the Workplace Are Revolutionizing Marketing

Content Standard

Millennials in the workplace spend 58 percent of their marketing budgets on digital media, Magisto found, whereas baby boomers spend only 14 percent. In other words, Millennials are three times more likely than boomers to spend more than half of their media budget on digital. Social and video are natural content strategy allies.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. The first step to improving digital marketing results is to understand the emerging trends and best practices.

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20 Things You Can Buy Right Now With Your Leftover Marketing Budget

Hubspot

But if you have some leftover cash, you could purchase content subscriptions to publications like eMarketer or even mainstream media sites like The Wall Street Journal for the team. 6) Promote your account on Twitter for the day. If the experiment works, maybe you can roll out more Twitter advertising to support your monthly goals.