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Conversational Content: How to Market Through Text Messaging and Chatbots

Content Marketing Institute

Other indicators come from the likes of Buffer , Gartner , eMarketer , Dell , Neil Patel , and this awesome resource from TOPBOTS (some of these bots are glorified “repeat past order” buttons, but some represent content delivery mechanisms). TIP: The maximum length of an SMS message is 160 characters. Drive deeper relationships.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

ForresterForrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence.

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ClickInsights: Biggest roadblock to converting marketing leads

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's Tip. Once you achieve the tipping point, you’ll find that it’s an easier proposition to build on that momentum for a continuous stream of prospects who become sales ready. Seamus Walsh's Tip. Short Termism.

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's Tip. Rebel Brown's Tip. Tom Pick's Tip. Seamus Walsh's Tip. Read on to get their insights. Recommended Resources from B2B Marketing Experts.

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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's Tip. Brian Carroll's Tip. Patsi Krakoff's Tip. Howard Sewell's Tip. Seamus Walsh's Tip. Recommended Resources from B2B Marketing Experts.

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ClickInsights: How to make marketing messages memorable?

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. Ardath Albee's book eMarketing Strategies for the Complex Sale. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's Tip. Ardath Albee's book eMarketing Strategies for the Complex Sale. Rebel Brown's Tip.

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Why Your Content Lacks Substance (and How to Fix It)

Adobe Experience Cloud Blog

Below are four tips for enriching your content. For example, you could create an account on eMarketer to find briefs, reports, and interviews on topics like marketing, advertising, retail, social media, and media and device usage. What other innovative tips do you have for optimizing content? Improving your content campaigns.