Martech

FEBRUARY 24, 2022

To start, set up demos with your shortlist of vendors within a relatively short timeframe after receiving the RFP responses to help make relevant comparisons. Don’t hesitate to ask for a demonstration of the specific capabilities that you have identified in your RFI/RFP. Import and segment data.

Marketing Automation Services 117

Marketing Automation Services Marketing Management Vendors Marketing Automation 117

Martech

MAY 24, 2024

Beyond that, production people say all-image emails are faster to put together and send. Setting up an email using modules that you rearrange, add in, or drop out for different segmentation and personalization is probably just as fast these days as coding an all-image email. But in my perspective, that’s being lazy.

RFP 129

RFP Deliverability Blast Campaigns Budget Programs 129

Martech

MARCH 22, 2023

Consider this: 17% of companies are planning RFPs this year, according to the 2023 State of the ESP RFP. Rethink that RFP Before you replace or add technology, ask yourself whether you maxed out your current functionality. Consider your segmentation program. Here’s what those email campaigns would look like.”

Enterprise Management 103

Enterprise Management Marketing & Strategy Marketing Strategy RFP 103

markempa

APRIL 8, 2013

Pinpoint your audience and painstakingly segment it. We do a lot of segmentation,” Pikulik said. “In In the healthcare field, for instance, we segment based on practice knowing that different specialties will respond to different incentives. You can include them in an email campaign, you can make a phone call.

Direct Marketing 120

Direct Marketing Top of Funnel RFP Paid Search Agency 120

Martech

MAY 11, 2023

Email creation and design: ESPs offer a variety of templates and tools to create visually appealing and engaging emails. List management: ESPs allow you to manage your email list, segment it based on various criteria and maintain its hygiene. For example, I don’t see “send my email campaigns” on this list.

Marketing Automation Services 112

Marketing Automation Services Work Management Marketing Management Practices 112

Anteriad

APRIL 25, 2023

Your comprehensive B2B sales and marketing terms glossary: A/B testing Also known as split testing, a way to improve engagement and conversion rates, typically used to compare the performance of email campaigns and landing pages.

Paid Content 95

Paid Content Sales Management Top of Funnel B2B Sales 95

Anteriad

APRIL 25, 2023

Your comprehensive marketing terms glossary: A/B testing Also known as split testing, a way to improve engagement and conversion rates, typically used to compare the performance of email campaigns and landing pages. A control and test will be compared with slight variables made to the subject line, format or call to action.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84