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WMC Interviews: Ardath Albee

WebMarketCentral

Taking a short break from the "Best of 2007" series, I recently had the opportunity to meet with Ardath Albee for an interesting discussion. Ardath Albee (AA): Before founding Marketing Interactions, I was the president of Einsof , Inc., Funnily enough, my background prior to Einsof is about as non-techie as you can get.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. Posted by: Jame Ervin | September 10, 2008 at 11:48 PM Thanks that is very interesting information.

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B2B Lead Management Market Heats Up

Online Marketing Institute

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. Posted by: Henry Bruce | March 25, 2008 at 09:23 AM Laura, very interesting insights, thank you.