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Metaverse dangers: How to protect brands from the dark side

Sprout Social

There isn’t much regulation at the moment, which has led to inconsistent expectations and user experiences, especially surrounding security and privacy best practices. According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse.

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The complete crisis management guide for marketing leaders

Sprout Social

This comprehensive guide to crisis management will provide you with actionable tips on how to build a strategy to respond to any crisis efficiently and keep customers informed. Or, an employee accidentally clicking on a phishing link in an email, leading to a data breach. Table of contents What is crisis management? External events.

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What Is Data Security?

Salesforce Marketing Cloud

Some common types of cyberattacks are phishing, broken access control, compliance problems, Internet of Things (IoT) attacks, and ransomware. In phishing attacks , emails, texts, or social media messages appear to come from legitimate senders but actually originate from criminals.

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How Marketers Can Protect Customers’ Personal Data from AI Abuse

Single Grain

In a world where our lives are intertwined with the digital realm, the conversation surrounding privacy, identity theft, personal data and the implications of artificial intelligence (AI) has never been more relevant. Marketers should also always implement a privacy-first approach in their AI strategies.

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Why we care about email marketing: A marketer’s guide

Martech

Permission and privacy regulation. The evolution continues, too, because permission is now intertwined with privacy expectations, both from the individual’s perspective and as enshrined in law in just about every country with commercial email senders. How do new privacy laws and customer expectations affect email marketing?

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What is a SaaS Company? Top 19 SaaS Companies Killing It in 2023

accelerate agency

Ensuring system reliability, security and privacy, strategic flexibility, and technical capacity at a competitive price is the most effective way to follow the SaaS business model and secure renewals. Cost-effectiveness The cloud-hosted nature of SaaS products delivers cost-efficiency in a number of ways. Who fits the SaaS model?

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The Brand Marketer’s All-Inclusive Guide to Generative AI

Content Standard

Since then, countless new tools leveraging GPT and other large language models (LLMs) have promised to improve efficiency and effectiveness at every step of the content creation process. The Skyword Difference How does Skyword use AI technology to improve content creation efficiency without compromising brand or quality integrity?