Conversica

DECEMBER 21, 2019

The average person hears and sees millions of messages, advertisements and communications each and every day. A lot of this is tuned out, just like background noise in a busy restaurant. But when someone hears a message relevant to them, such as their name or order number, they perk right up. The same thing works for Marketing and Sales outreach. The more personalized your messages, the better able you are to cut through the noise to engage and convert your contacts.

Marketing AI 99

Marketing AI Personalization Burn Rate Outreach 99

Heinz Marketing

DECEMBER 21, 2019

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. 20 Ways To Create An Amazing Customer Experience In 2020. Some easy little things you can do to improve your customer experience this next year.

B2B Sales 57

B2B Sales B2B Storytelling Account Based Marketing 57

ClearVoice

DECEMBER 21, 2019

#GrowthGoals: One content creator’s forage into the podcasting space. A blog series exploring the well-intentioned attempt of a content creative to learn about a new trade. What’s the podcast script beating up against my chest? I didn’t know for some time until I was driving up a country road in wine country California. Just miles north of the Kincade Fire, I started to listen to the NPR podcast called ‘Dolly Parton’s America.’ Somehow, I figured it would soothe me, make me feel safe

Sample 52

Sample Class Creativity Intent 52