Sun.Dec 07, 2014

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Are we really listening to our customers in B2B?

TaylorMadeIn KEW

Earlier this year I had a Twitter discussion with the head of a social media agency who had written a blog titled something like: Listening wasn’t a strategy in 1980 and it’s not a strategy now. I’ll be exploring this ‘rule’ in my next blog post, which will be early in the New Year.

B2B 48
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What Is The Internet Of Things And Why Care?

EMagine B2B Blog

The phrase Internet of things or Internet of everything has been buzzing around the digi-sphere since 2013. The concept seems to be something out of a mid century sci fi novel, but in reality is much more fathomable. What is it?

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How to Optimize Your LinkedIn Profile for Social Selling [Infographic]

Hubspot

If you''re writing insightful comments on your prospects'' blogs, responding to their tweets, and liking their shared content, you''ve got the activity bit down pat. This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Social selling is part activity, part reputation.

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GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. Not to say this isn’t understandable – a lot of rather quick changes must be made to ensure GDPR compliance, and they can feel overwhelming.