Search Engine Journal

JUNE 7, 2020

Want your content marketing efforts to succeed? Here are the six basic elements you need to consider when launching your campaigns. The post The 5 Ws (& 1 H) of Content Marketing via @JuliaEMcCoy appeared first on Search Engine Journal.

Content Marketing 144

Content Marketing Content Search Marketing Marketing 144

Ontraport

JUNE 7, 2020

Nurturing leads into customers is no joke. It’s one of the most difficult parts of growing any business and, even though it gets a bit easier over time, it’s still a constant thorn in the side of most sales managers, business development executives and small business owners. If you’re like many businesses, your sales reps often find it difficult — if not impossible — to connect with potential buyers at the right time.

Automation 111

Automation Top of Funnel Marketing AI Lead Scoring 111

Inbox Insight

JUNE 7, 2020

79% of B2B marketers say that improving ROI of marketing activities is a key focus for 2020. And when it comes to inbound marketing specifically, proving ROI isn’t so straightforward. Over a quarter of respondents (26%) in our recent Inbound Marketing Insight Report considered this to be their biggest inbound marketing challenge. Here we discuss the basics of developing a measurement strategy, including how to choose the right KPIs, how to track, and how to use the data to your advantage.

Inbound Marketing 98

Inbound Marketing ROI Lead Ranking Sales Qualified Leads 98

B2B Marketing Directions

JUNE 7, 2020

Over the past fifteen years, content marketing has become one of the most widely-used techniques in B2B marketing. Today, virtually all B2B companies are using content marketing in some form. But ironically, the popularity of content marketing has made successful content marketing more difficult to achieve. As companies produce more and more content, the total volume of content available to potential buyers increases exponentially.

B2B 75

B2B Content Webinar Metrics Trade Show 75

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Webinar Metrics

Walker Sands

JUNE 7, 2020

As many organizations evolve to working in an entirely digital environment, B2B marketers have been forced to focus efforts on their online channels in order to effectively engage with their audiences. To navigate this changing landscape and account for the loss of in-person meetings and events, the need for a reliable marketing tech stack to support and maximize the success of marketing strategies has never been more clear.

Marketing Automation Services 52

Marketing Automation Services Tools Sales Qualified Leads Work Management 52