Sun.Jun 07, 2020

Why You Can’t Afford to Ignore Sales Force Automation


Nurturing leads into customers is no joke. It’s one of the most difficult parts of growing any business and, even though it gets a bit easier over time, it’s still a constant thorn in the side of most sales managers, business development executives and small business owners. If you’re like many businesses, your sales reps often find it difficult — if not impossible — to connect with potential buyers at the right time. This is not a product of being lazy or unmotivated.

Inbound Marketing in B2B: How to Calculate ROI

Inbox Insight

79% of B2B marketers say that improving ROI of marketing activities is a key focus for 2020. And when it comes to inbound marketing specifically, proving ROI isn’t so straightforward. Over a quarter of respondents (26%) in our recent Inbound Marketing Insight Report considered this to be their biggest inbound marketing challenge. Here we discuss the basics of developing a measurement strategy, including how to choose the right KPIs, how to track, and how to use the data to your advantage.


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How To Promote Brand Using An Online Community

Altitude Branding

Building an online brand nowadays goes beyond creating marketing messages. A business requires to form genuine connections with its customers to excel online. Your business acquires more attention and develops as a brand when people can link to it and believe it is dependable. That’s the reason a brand community can fortify and extend the reach of your brand online. It’s probable that your business already possesses an active community on forums, social media, or your website.

The 5 Ws (& 1 H) of Content Marketing via @JuliaEMcCoy

Search Engine Journal

Want your content marketing efforts to succeed? Here are the six basic elements you need to consider when launching your campaigns. The post The 5 Ws (& 1 H) of Content Marketing via @JuliaEMcCoy appeared first on Search Engine Journal. Content Marketing

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

5 Generator Safety Tips You Should Adhere To

Altitude Branding

A generator is one of the most useful things in the world. Whether it’s your office, your shop or your home, if the power runs out, you can always rely on your generator without worrying about anything. Power outages can be very irritating, especially when they are continuous. There are places in the world where there’s no electricity for hours, and it can cause a lot of trouble by stopping the daily routine of important chores.

How B2B Buyers Actually Consume Content

B2B Marketing Directions

Over the past fifteen years, content marketing has become one of the most widely-used techniques in B2B marketing. Today, virtually all B2B companies are using content marketing in some form. But ironically, the popularity of content marketing has made successful content marketing more difficult to achieve. As companies produce more and more content, the total volume of content available to potential buyers increases exponentially. And so does competition for buyer attention.