chiefmartech

JUNE 25, 2017

It’s a scenario straight out of Kiefer Sutherland’s TV series 24. There’s a ticking time bomb somewhere in the city. The only way to stop it is to torture a captured suspect into revealing its location. Yes, torture is wrong. But is it worth it to save the lives of hundreds of innocent people? What do you do? This hypothetical dilemma has come up so many times in both fiction and serious philosophical and ethical debates that it has a name: the ticking time bomb scenario.

Work Management 92

Work Management Tactics Ethics Marketing Management 92

TaylorMadeIn KEW

JUNE 25, 2017

Along with Royal Ascot and Wimbledon, it’s that time of year when multitudes of would-be marketers are leaving school or graduating from universities with their pristine qualifications and degrees firmly in hand, dreaming of new careers in the marketing world. iStock: olm26250. But education doesn’t really prepare anyone for the working world, no matter the profession.

B2B Marketing 60

B2B Marketing Planning B2B Peer-to-peer 60

B2B Marketing Directions

JUNE 25, 2017

A few weeks ago, I published a post that discussed how to weaken the grip of the status quo. When your objective is to acquire new customers, the status quo is often your toughest competitor because most potential buyers have an inherent preference for their existing methods and processes. In most cases, no sale can be made unless a potential buyer first becomes willing to change his or her status quo.

Account Based Marketing 40

Account Based Marketing Cross-Selling Acquisitions ABM 40