Spiralytics

FEBRUARY 2, 2020

In the age when brands and businesses have transitioned to the digital space, creating a website has now become a necessity. In the process of creating a page, a lot of web designers have the tendency to go overboard and misuse important page design elements. Even though a visually pleasing site is necessary to attract more leads, usability will still remain as your end goal.

Design 71

Design Marketing Websites Process Brand Identity 71

B2B Marketing Directions

FEBRUARY 2, 2020

The business world lost one of its leading thinkers last month when Clayton Christensen died on January 23, 2020. He was 67. Professor Christensen joined the faculty of the Harvard Business School in 1992, after working as a consultant at Boston Consulting Group and co-founding an advanced materials company. He achieved management guru status after the success of his 1997 book, The Innovator's Dilemma.

Work Management 64

Work Management Marketing Management Consulting Marketing Prospects 64

ClearVoice

FEBRUARY 2, 2020

Today may be National Groundhog Day, but if I have my way, I won’t be seeing my shadow, and I certainly won’t have time to check if ol’ Punxsutawney Phil has seen his. Instead, I’ll be completely off the grid enjoying a DIY solo writing retreat. Running away from home. A few months ago, I found myself in a desperate state. I was buried in content audits and facing article deadlines, but my remote work routine was not working.

Content 113

Content Business 113

Attendify

FEBRUARY 2, 2020

In the midst of an increasingly noisy meetings and events marketplace, event marketers are constantly being challenged to get the right people (not to mention the right amount of them) to attend their functions. Savvy pros know that doing so requires a strategic recipe: They’ll need to tightly target their audience, sharply hone their content plan, and seamlessly sync efforts between their organization’s events and digital marketing teams.

Event Marketing 44

Event Marketing Planning Advertising Agencies Public Relations 44

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Sharpspring

FEBRUARY 2, 2020

You’ve built a great website, you’re committed to telling your brand story and you want to take your lead generation efforts to the next level. While you might be doing everything right from an inbound marketing perspective, you still may not be seeing the results you were hoping for. If your sign up forms aren’t getting filled out, the answer might not be changing up your tactics ?

Sales Qualified Leads 61

Sales Qualified Leads Tips Ad Building Leads 61