Sun.Feb 02, 2020

Shed Light on Dark Social to Better Understand Your Customers

Oracle

On the Fly , our new video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling somewhere. Our guest this week is Anthony Helmstetter , a digital marketing expert and an analyst with Convince & Convert. Anthony is On the Fly to shed some light on dark social and why it is good for your business.

What is Personal Branding and How to Use It for Your Business

B2B PR Sense

If you think that personal branding just benefits you, then you're mistaken. It's a strategy with far-reaching benefits. But to see why, let's answer the question, what is personal branding and then examine how a personal brand can support our business. In this article, we'll provide a solid personal branding definition and practical ways your personal brand can be help your business brand.

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2020 Tips: Building Sign Up Forms That Convert Leads

Sharpspring

You’ve built a great website, you’re committed to telling your brand story and you want to take your lead generation efforts to the next level. While you might be doing everything right from an inbound marketing perspective, you still may not be seeing the results you were hoping for. If your sign up forms aren’t getting filled out, the answer might not be changing up your tactics ? it could simply be a matter of redesigning your sign up form.

Field 56

Feeling Freelance Fatigue? Consider a Solo Writing Retreat

ClearVoice

Today may be National Groundhog Day, but if I have my way, I won’t be seeing my shadow, and I certainly won’t have time to check if ol’ Punxsutawney Phil has seen his. Instead, I’ll be completely off the grid enjoying a DIY solo writing retreat. Running away from home. A few months ago, I found myself in a desperate state. I was buried in content audits and facing article deadlines, but my remote work routine was not working.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Elastic Services for ECM – TSG OpenContent Roadmap

Technology Services Group

Recently, TSG has seen increased interest in our Elasticsearch capabilities, particularly as it related to our 11 Billion Document Benchmark on AWS. As part of our product roadmap this quarter, TSG is announcing the formalization of our OpenContent Elastic Services as well as some new features that we are adding to our work with the […] Source. Alfresco Documentum ECM Solutions Elasticsearch OpenContent Web Services Search

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Want to Rev Up Your Event Marketing? Leverage Influencers

Attendify

In the midst of an increasingly noisy meetings and events marketplace, event marketers are constantly being challenged to get the right people (not to mention the right amount of them) to attend their functions. Savvy pros know that doing so requires a strategic recipe: They’ll need to tightly target their audience, sharply hone their content plan, and seamlessly sync efforts between their organization’s events and digital marketing teams.

CPM 32

Remembering the "Disruptive" Work of Clayton Christensen

B2B Marketing Directions

The business world lost one of its leading thinkers last month when Clayton Christensen died on January 23, 2020. He was 67. Professor Christensen joined the faculty of the Harvard Business School in 1992, after working as a consultant at Boston Consulting Group and co-founding an advanced materials company. He achieved management guru status after the success of his 1997 book, The Innovator's Dilemma.

Work 45

How Visitor Analytics Can Up Your B2B Marketing Game (With 3 Case Studies)

Leadfeeder

For marketers today, website analytics make up a significant portion of how they measure and report on website and other campaign performance. Those traditional web analytics—such as the kind Google Analytics and similar tools offer—can tell you a lot about the numbers behind a website: how many people visited this page, how long they stayed, where they came from, and more.