Sun.Apr 22, 2018

What to do When Prospects Won’t Admit They Need Help


If you’ve worked in sales for any amount of time, you know the standard sales process looks something like this: You identify a prospect and conduct research, you figure out what pain point or challenge they’re trying to solve, and then you offer your product or services as the solution.

20 Questions to Ask When Creating Buyer Personas [Free Template]


Buyer personas are a crucial component of successful inbound marketing, particularly for the sales and marketing departments. After all, the marketing team needs to know to whom they are marketing, and the sales team needs to know to whom they are selling.

Surprise! Buyers Want Trustworthy and Authoritative Content

B2B Marketing Directions

Business buyers are continuing to rely heavily on content to inform and support their buying decisions, but they are becoming more selective about the content they consume, and they show a strong preference for trustworthy and authoritative content.

Matt’s App of the Week: Carvana

Heinz Marketing

You’ve been able to shop for cars online now for years, but the transaction still involves heading to a dealership (or someone’s house) to check out the car in person. Carvana is trying to change that. Choose a car, and have it delivered to your door for a seven-day test own. They do trade-ins and financing as well. Worth checking out (if for no other reason than to check out their car vending machine ). The post Matt’s App of the Week: Carvana appeared first on Heinz Marketing.

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Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing.