Sun.Apr 22, 2018

What to do When Prospects Won’t Admit They Need Help


If you’ve worked in sales for any amount of time, you know the standard sales process looks something like this: You identify a prospect and conduct research, you figure out what pain point or challenge they’re trying to solve, and then you offer your product or services as the solution.

20 Questions to Ask When Creating Buyer Personas [Free Template]


Buyer personas are a crucial component of successful inbound marketing, particularly for the sales and marketing departments. After all, the marketing team needs to know to whom they are marketing, and the sales team needs to know to whom they are selling.

Content Audit: How a B2B Marketing Agency Identified Lead Generation Opportunities with Leadfeeder and Google Analytics


Google Analytics can offer all sorts of crucial information about your web traffic: How people are finding you. What content is popular. Whether you’re getting more traffic than last year. You know all this. And yes, it’s all important. But it doesn’t tell you who visited your site. The who is extremely important. For B2B companies, it’s borderline essential. Who visits your website tells you whether you’re attracting quality traffic to your site.

Why You Shouldn't be Afraid of the Phone When it Comes to Marketing


Marketing is the lifeblood of any business, and it's impossible to attract customers without investing in effective and well-targeted marketing activities. More importantly, in the modern marketing era , businesses need to focus on using every avenue they have available to them, which goes beyond posting blogs or photos on social media. phone marketing

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Surprise! Buyers Want Trustworthy and Authoritative Content

B2B Marketing Directions

Business buyers are continuing to rely heavily on content to inform and support their buying decisions, but they are becoming more selective about the content they consume, and they show a strong preference for trustworthy and authoritative content.

Matt’s App of the Week: Carvana

Heinz Marketing

You’ve been able to shop for cars online now for years, but the transaction still involves heading to a dealership (or someone’s house) to check out the car in person. Carvana is trying to change that. Choose a car, and have it delivered to your door for a seven-day test own. They do trade-ins and financing as well. Worth checking out (if for no other reason than to check out their car vending machine ). The post Matt’s App of the Week: Carvana appeared first on Heinz Marketing.

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