Zoominfo

APRIL 22, 2018

If you’ve worked in sales for any amount of time, you know the standard sales process looks something like this: You identify a prospect and conduct research, you figure out what pain point or challenge they’re trying to solve, and then you offer your product or services as the solution. You also know many deals fall through—not because the prospect doesn’t need your product or decides to go with a competitor—but simply because they can’t, or won’t, make a decision.

Work Management 235

Work Management Case Studies Sales Cycle Case Study 235

Spiralytics

APRIL 22, 2018

Marketing is the lifeblood of any business, and it's impossible to attract customers without investing in effective and well-targeted marketing activities. More importantly, in the modern marketing era , businesses need to focus on using every avenue they have available to them, which goes beyond posting blogs or photos on social media.

Social Media 61

Social Media Marketing Activities Social Marketing 61

Heinz Marketing

APRIL 22, 2018

You’ve been able to shop for cars online now for years, but the transaction still involves heading to a dealership (or someone’s house) to check out the car in person. Carvana is trying to change that. Choose a car, and have it delivered to your door for a seven-day test own. They do trade-ins and financing as well. Worth checking out (if for no other reason than to check out their car vending machine ).

Personalization 42

Personalization Marketing 42

B2B Marketing Directions

APRIL 22, 2018

Business buyers are continuing to rely heavily on content to inform and support their buying decisions, but they are becoming more selective about the content they consume, and they show a strong preference for trustworthy and authoritative content. These are some of the major themes of Demand Gen Report's 2018 Content Preferences Survey Report. Demand Gen Report has conducted the content preferences survey annually for the past six years to gain insights regarding how B2B buyers use content in

Marketing Management 40

Marketing Management Content Customer Surveys Vendors 40

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Hubspot

APRIL 22, 2018

Buyer personas are a crucial component of successful inbound marketing, particularly for the sales and marketing departments. After all, the marketing team needs to know to whom they are marketing, and the sales team needs to know to whom they are selling. But once you sit down to craft your buyer personas, you may find yourself staring blankly at a white screen for some time, wondering where on earth you're supposed to begin.

Buyer Personas 96

Buyer Personas Template Work Management Marketing Management 96