operations 
PureB2B
APRIL 8, 2018
Like any other marketing touchpoint, your page should effectively showcase what your brand is, why you operate, and what sets you apart. Optimize your LinkedIn company page with a good use of target keywords, a mix of important marketing and investor information, and mobile optimization techniques. Lack of Sponsored Content.
PureB2B
APRIL 8, 2018
Like any other marketing touchpoint, your page should effectively showcase what your brand is, why you operate, and what sets you apart. Optimize your LinkedIn company page with a good use of target keywords, a mix of important marketing and investor information, and mobile optimization techniques. Lack of Sponsored Content.
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Advertiser: ZoomInfo
We’ll walk you through how intent data can elevate your marketing operation, including how it helps you: Easily prioritize accounts Craft engaging content that converts Retain and upsell customers
Advertiser: ZoomInfo
As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers.
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You might have thought sales operations and sales enablement are the same thing - but there are important differences. In the sphere of sales, it helps to get your definitions down. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.
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Discover today’s biggest marketing trends in the 8th edition of Salesforce’s “State of Marketing” report.
Speaker: Jon Steinberg, Co-founder of Mountside Ventures, and Clayton Whitfield, Co-Founder and SVP of Revenue Programs at SaaSOptics
Whether you fall into the category of “non-VC compatible,” or just prefer a more non-dilutive option, understanding what alternatives there are and how to evaluate them based on your business and operational goals will pave the way to a successful financing outcome that’ll help scale your business.
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Businesses rely on their resources to achieve their goals and operate successfully. Resources are the backbone of every business. In the context of resource and project management, resources are the people, equipment, and money needed to complete a project, and every project needs resources to produce deliverables and achieve project goals.
Speaker: Barb Barker and Shannon Riley, Wrike Team
Projects are the temporary initiatives that companies put into place alongside their ongoing operations to achieve specific goals. As project managers, it is our job to take these initiatives and execute them effectively within our teams.
Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media
Your marketing team may build perfect personas and have excellent research, but if the sales and operations team aren’t aligned, you're missing out on opportunities to move potential buyers to the next stage of the funnel. In this webinar, we’ll cover: How to establish an inbound program that will attract leads.
Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate
Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers.
Speaker: Jeff Davis, Founder, jd2 Consulting Group
In today’s B2B business environment sales and marketing can no longer operate in silos. Studies show failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year. We must find a way to create “Togetherness” and use the collective knowledge of each team to win.
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