Sun.Mar 19, 2023

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20 Lesser-Known (Yet Powerful) Ahrefs Hacks

Ahrefs

To help you get the most out of Ahrefs, we’ve put together 20 lesser-known use cases that can immediately enhance your SEO efforts. Are you wondering what people around the world are searching for the most?

SEO 127
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Customer Churn Prediction For B2B and B2C Industries

Genroe

Examining customer churn prediction: what it is, why it's important and how to go about it for both B2B and B2C companies The post Customer Churn Prediction For B2B and B2C Industries appeared first on B2B Marketing | Customer Feedback | Net Promoter Score | Genroe.

B2B 52
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The 9 Best Keyword Research Tools

Ahrefs

In this post, you’ll learn how to do these tasks with nine free keyword research tools. The best free keyword research tools Keyword Generator shows up to 150 keyword ideas.

Keywords 114
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[Book Review] An Insightful (and Timely) Guide To Marketing Metrics

B2B Marketing Directions

Source: Kogan Page Most marketers will readily acknowledge that effectively using metrics, analytics, and data has become critically important to successful marketing. Companies can now access a huge amount of data regarding the behaviors of customers and prospects, and, therefore, "data-driven marketing" has become a guiding mantra for marketers. Many marketers are now using metrics, analytics, and data to track the performance of some marketing activities, but relatively few companies are syst

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4 Simple Decisions to Unlock Your Post-Cookie Targeting Strategy

The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.