[Book Review] An Insightful (and Timely) Guide To Marketing Metrics
B2B Marketing Directions
MARCH 19, 2023
Source: Kogan Page Most marketers will readily acknowledge that effectively using metrics, analytics, and data has become critically important to successful marketing. Companies can now access a huge amount of data regarding the behaviors of customers and prospects, and, therefore, "data-driven marketing" has become a guiding mantra for marketers. Many marketers are now using metrics, analytics, and data to track the performance of some marketing activities, but relatively few companies are syst
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