Heinz Marketing

FEBRUARY 2, 2019

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. 6 Sales Management Dashboards Every Leader Needs. Dashboards can be used at many different levels to filter all the data you get and give you some quick insightful views into your business.

B2B 65

B2B B2B Sales Impressions Rules 65

SendGrid

FEBRUARY 2, 2019

If you find yourself on an email blacklist, it's a good idea to assess your address collection practices, evaluate your sunsetting policy, and then request a delisting at the relevant blacklist removal form. This post from SendGrid's Email Deliverability Consultant, Luke Martinez, walks you through the ins and outs of each solution. The post What Are Email Blacklists and How to Avoid Them appeared first on SendGrid.

Deliverability 54

Deliverability Consulting Practices Relevance 54

B2B Marketing Directions

FEBRUARY 2, 2019

Salesforce recently published the fifth edition of its State of Marketing report. The new report is based on a survey that was fielded between August 13th and September 23rd of last year, and produced 4,101 responses from marketing leaders (manager or higher). Survey respondents were from North America, Latin America, Asia-Pacific, and Europe. The authors of the report observed that today's marketers are facing far different challenges from their predecessors.

Marketing AI 40

Marketing AI Studies Trends Work Management 40

Brandwatch Marketing

FEBRUARY 2, 2019

From the smallest independent store to the largest multi-national brand, every business knows they need to be on social media. Having the right tools to conduct social media analysis means you can benchmark your efforts and compare different strategies. You can see what is working and what isn’t to develop better campaigns. With internet users having an average of 5.54 social media accounts , brands often have accounts on several networks.

Paid Social Agency 113

Paid Social Agency Social Media Analytics Tools 113

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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