Sat.Feb 02, 2019

5 Essential Tips for a Successful Content Marketing Strategy

Altitude Branding

For sure, content marketing is here to stay. And why not? It’s a great way to attract and engage new customers, so the businesses use this strategy to its fullest. 90% of the businesses already use content marketing as their main strategy to promote the brand.

What Are Email Blacklists and How to Avoid Them

SendGrid

If you find yourself on an email blacklist, it's a good idea to assess your address collection practices, evaluate your sunsetting policy, and then request a delisting at the relevant blacklist removal form.

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B2B Reads: Dashboards, Hustling, and Prospecting Objections

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. 6 Sales Management Dashboards Every Leader Needs. Dashboards can be used at many different levels to filter all the data you get and give you some quick insightful views into your business.

Salesforce Study Identifies Major Marketing Trends

B2B Marketing Directions

Salesforce recently published the fifth edition of its State of Marketing report. The new report is based on a survey that was fielded between August 13th and September 23rd of last year, and produced 4,101 responses from marketing leaders (manager or higher).

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!