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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

When a brand gets a marketing budget, a portion of that typically goes to paid advertising. It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. It's an outbound strategy that is only effective if you have a well thought-out strategy. Strategize.

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Who’s Afraid of Native Ads?

Content Standard

.” How did we get here as marketers—so hungry for attention in a world of increasingly skeptical media consumers—so starved that we’ve become just like the wolf that came for The Three Little Pigs or the wolf in The Wolf and the Seven Young Kids ? Native Is the Only Solution to a PR Crisis.

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The Blockchain Revolution – How It Will Transform Digital Marketing and Advertising

The Lead Agency

One of the most radical applications of this technology was the development of ‘smart contracts’ through the currency now known as Ethereum. Blockchain provides a solution to this problem. The decentralisation of services like digital advertising may also radically derail existing behemoths such AdNexus and DoubleClick.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. Study: Americans’ Social Net Use On The Rise, But Services Not Entirely Wasted On The Young by MediaPost Online Media Daily.