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When a brand gets a marketing budget, a portion of that typically goes to paid advertising. It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. It's an outbound strategy that is only effective if you have a well thought-out strategy. Strategize.

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Best Social Media Stats and Market Research of 2010 (So Far)

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Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? What percentage of Fortune 100 companies are on Twitter?

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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Best Social Media Stats and Market Research of 2010 (So Far)

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