article thumbnail

Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

Ever wonder who is behind those banner ads on the sites you visit the most? Or the Super Bowl ads we talk about for weeks after they've aired? When a brand gets a marketing budget, a portion of that typically goes to paid advertising. Some ad placements might be good for one set of goals, but bad for another.

Buy 87
article thumbnail

The Blockchain Revolution – How It Will Transform Digital Marketing and Advertising

The Lead Agency

In the same way that the Internet radically changed the way we share information, Blockchain is expected to radically change the way we exchange value. One of the most radical applications of this technology was the development of ‘smart contracts’ through the currency now known as Ethereum. In short, the Blockchain is about trust.

article thumbnail

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. What Type Of Social Media Ads Are The Most Effective? by MediaPost Online Media Daily. More than 1.5