Off in Pursuit of a New Market. What’s Makes a Good Segment?
Vision Edge Marketing
APRIL 20, 2021
Growth remains a major mandate for most every company we work with. We are often asked for how to identify and pursue a new market and build a segmentation model. Various firms such as Gartner, PwC and KPMG have surveyed CEOs and business executives to gain insight into top priorities. Growth is consistently a top priority.
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