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markempa
MARCH 2, 2017
Lead nurturing is one of those things that’s easy to talk about but hard to do. In this article, I’ll share how to apply lead nurturing to help advance leads through three stages of your lead generation funnel to get more qualified opportunities. Middle of the Funnel : Nurturing Leads for Progression.
Velocity Partners
JULY 5, 2023
Sugar rush leads happen when instant gratification takes precedence over long term strategy. We’re going to explore how to spot when you’re headed for a sugar crash and change your approach to capture leads that actually feed your revenue. And ironically they’re the ones that come at the lowest cost-per-lead.
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markempa
JULY 6, 2017
Sending leads to sales based on behavioral lead scoring alone and not customer profile fit. Focusing on contact leads rather than unifying leads under correct accounts in their CRM. Lead nurturing relies on one channel like email, using automated workflows or has not been implemented for specific personas.
Smashmouth Marketing
AUGUST 4, 2009
I just reviewed Marketo 's recently released Definitive Guide to Lead Nurturing. Don't let the vendor logo fool you, this is a document that is a must read for all demand generation professionals. What I found most useful were the examples of calculating the ROI of Lead Nurturing. It's a must read.
LeadSloth
AUGUST 24, 2010
On Thursday I’m presenting a webinar with Treehouse Interactive , called “Lead Nurturing 101″ One of the registrants sent me the following question: How much of this webinar will be about content, i.e. exactly what to say in each subsequent email in a series designed to move someone from prospect stage to buying stage?
Marketing Insider Group
AUGUST 5, 2020
When you hear the term “automation,” you typically associate it with the latest technology, AI, and computer data science. Apart from the fear that automated robots will steal away millions of jobs, many claim that it eliminates the human touch in marketing that is so critical for lead nurturing. Lead generation.
Smashmouth Marketing
AUGUST 4, 2009
I just reviewed Marketo 's recently released Definitive Guide to Lead Nurturing. Don't let the vendor logo fool you, this is a document that is a must read for all demand generation professionals. What I found most useful were the examples of calculating the ROI of Lead Nurturing. It's a must read.
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