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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

There are probably other companies that do the same thing. For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. For example, a Google search for “makeup brands” highlights a few of the world’s leading makeup companies.

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How to Use SWOT Analyses for Smarter Content Strategies

Hubspot

This time of year is when you measure your impact on this year''s company goals and uncover opportunities for moving the needle on next year''s. One way to analyze both internal and market conditions is through a content SWOT analysis. How to Do a Content SWOT Analysis. Weaknesses. Opportunities.

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Native Advertising for SaaS: A Perfect Alternative to Facebook Ads

Single Grain

There are two pillars that SaaS marketers usually focus on: owned marketing channels and paid social advertising. To stand out from the competition (there are 17,000 SaaS companies in the U.S. Here are three examples of SaaS companies successfully using native advertising. And how’s that going? ?

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How to Create a Promotional Plan (with Examples & Strategies)

Single Grain

Public relations Sales promotion Social media marketing Online marketing Advertising Personal selling Conduct a SWOT Analysis What Are the Main Components of a Promotional Plan? A promotional plan is a strategic document that outlines your company’s marketing and advertising efforts over a specific period.