Remove Distribution Remove Paid Social Agency Remove Promotion Remove SWOT
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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

There are probably other companies that do the same thing. Look at the four Ps of marketing —product, price, place and promotion—these are four essential factors in marketing a product or service. For example, a Google search for “makeup brands” highlights a few of the world’s leading makeup companies. Creating engaging videos?

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How to Use SWOT Analyses for Smarter Content Strategies

Hubspot

This time of year is when you measure your impact on this year''s company goals and uncover opportunities for moving the needle on next year''s. One way to analyze both internal and market conditions is through a content SWOT analysis. How to Do a Content SWOT Analysis. Weaknesses. Opportunities.

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How to Create a Promotional Plan (with Examples & Strategies)

Single Grain

You can elevate your business to new heights with a stellar promotional plan. From identifying your target market to choosing a catchy promotion name, from selecting an effective promotion type to deciding on key messages and promotional products, we’ll journey through the creation of a powerful promotional plan.

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Native Advertising for SaaS: A Perfect Alternative to Facebook Ads

Single Grain

There are two pillars that SaaS marketers usually focus on: owned marketing channels and paid social advertising. To stand out from the competition (there are 17,000 SaaS companies in the U.S. Here are three examples of SaaS companies successfully using native advertising. And how’s that going? ?