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Brand awareness: A marketer’s guide

Liveintent

You go back to your media plan and diversify. But it’s important to remember that brand awareness campaigns can help you build your pipeline for the future. With brand awareness you can nurture audience relationships on a long-term basis and move customers down the funnel. And they can do that with brand awareness campaigns.

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How advertisers can take the lead in reducing carbon emissions

Martech

Five key areas drive the carbon footprint of digital advertising: The production and distribution of advertisements — technical teams and transport. Opt for sustainable shoots. By opting for local shoots or recycling existing content, advertisers can drastically limit emissions from a campaign. Technical production resources.

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How Machine Learning Is transforming Video Advertising

Martech Advisor

Buzzword friendly technologies have a rich history of being co-opted by the advertising industry to add a veneer of legitimacy to otherwise commoditized products (AI, Algorithmic, Programmatic, Dynamic Optimization, Cross-Platform, etc.) This is useful for finding emergent behaviors that would be impossible to predict ahead of time.

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The Elements of Successful Inbound Marketing Strategy

PureB2B

Inbound marketing is a term invented by HubSpot in 2016 to describe how marketers can get new interested customers through the power of content marketing, SEO, and social media. This will guide your social media plan, as well as your SEO strategy and keyword goals. Content Marketing. A successful tactic for this is retargeting.

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How to Create a Promotional Plan (with Examples & Strategies)

Single Grain

You can elevate your business to new heights with a stellar promotional plan. From identifying your target market to choosing a catchy promotion name, from selecting an effective promotion type to deciding on key messages and promotional products, we’ll journey through the creation of a powerful promotional plan.

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The Key to Social Media Success is Just 2 Letters | Integrated.

Convince & Convert

Why can’t your social media program do that? The best – and most effective – social media programs aren’t based on promotions and message distribution. That’s understanding that social media success is a long putt, not a tap-in. The bartender approaches, and asks if I’d like to hear the TV. link] Dave Ryan Great Post.