article thumbnail

Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, Says Google

Hubspot

On Friday, Search Engine Land reported that Google had sneakily updated its Webmaster Guidelines'' Link Schemes document. If you''re not hip to the SEO lingo, link schemes are "any links intended to manipulate PageRank or a site''s ranking in Google search results. So, Google Is Putting Muscle Behind PageRank Again? "I

Press 28
article thumbnail

What Is Domain Authority? 6 Tips How to Increase Domain Authority in 2024

Optinmonster

Not to be confused with PageRank, an algorithm used by Google Search to rank web pages in their search engine results. Named after Larry Page, one of the founders of Google, PageRank was one of the first algorithms used by the search engine to determine the importance of a webpage.

Domain 77
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Four Rhinos of Bad SEO Tactics: What Has to Go for Good

ClearVoice

Google’s Quality Guidelines make it pretty clear: ‘Keyword stuffing’ refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site’s ranking in Google search results. Links in templates that are widely distributed. Use rel=”nofollow” on links when you don’t want to pass PageRank.

article thumbnail

18 (of the) Best SEO Link Building Guides of 2011

Webbiquity

Major retailers and publishers were punished, particularly by Google, for a variety of link building and content-related guideline violations,” Jonah A. Reporting that “The first quarter of 2011 provided some of the most dramatic news in recent search engine marketing memory. 10 Ethical Ways to Buy Links by Kaiserthesage.

article thumbnail

A Breakdown of HTML Usage Across ~8 Million Pages (& What It Means for Modern SEO)

Moz

In this article, we’re going to address things like meta tags that Google understands, JSON-LD structured data, language detection, headings usage, social links & meta distribution, AMP, and more. Pie chart showing the title tag length distribution, with a length less than 30 chars being 31.7% Meta tags that Google understands.

article thumbnail

The Guide to Building Linked Unstructured Citations for Local SEO

Moz

Whether someone at the business won an award or they started a new community outreach program, local businesses often pay companies like PRweb.com to distribute this news on their platform and to their partners. If your competitor is utilizing press releases, you may want to consider distributing your newsworthy information this way!

article thumbnail

How to Build Inbound Links the White Hat Way

Hubspot

These techniques violate the search engine guidelines of both Google and Bing due to the poor quality of backlinks they generate, and they also put you at risk of receiving a penalty. This includes paying for a service designed to distribute and build your links for you. Black hat strategies include: 1) Link Schemes.