B2B Memes

AUGUST 10, 2012

As he goes on to say, the “idea that a company—as a brand and marketer—can be an expert content creator and reach an audience by disintermediating reporters is confusing, threatening and scary to an entire profession that had its way for a century.”. But is transparency an adequate defense? True enough. FORBES certainly has a voice.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

AUGUST 10, 2012

As he goes on to say, the “idea that a company—as a brand and marketer—can be an expert content creator and reach an audience by disintermediating reporters is confusing, threatening and scary to an entire profession that had its way for a century.”. But is transparency an adequate defense? True enough. FORBES certainly has a voice.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

xiQ

AUGUST 8, 2015

One reason why the sales force remains so important to the B2B customer is that most products and services sold to business organizations are components in a wider usage system at that buyer, and customer value ultimately resides in that usage, not just the individual product. Buying is a continuous and dynamic process.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

Engagio

JANUARY 9, 2017

Our research shows that it takes 9-12 month for organizations to recognize the key ‘win’ metrics that ABE delivers – greater ACV and LTV, deal velocity, and win rates. Advice: One of our biggest findings in 2016 was that organizations with account-based sales development saw the fastest results. Justin Gray.

Account Based Marketing 88

Account Based Marketing ABM Lead Ranking Top of Funnel 88

xiQ

AUGUST 8, 2015

One reason why the sales force remains so important to the B2B customer is that most products and services sold to business organizations are components in a wider usage system at that buyer, and customer value ultimately resides in that usage, not just the individual product. Buying is a continuous and dynamic process.

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48

Single Grain

SEPTEMBER 16, 2022

A decentralized autonomous organization (DAO) is an automated computer network organization model controlled by its community members rather than a single establishment like the government or a financial institution, and whose transaction records are maintained on a blockchain. Ubiquitous – Web 3.0 URL (Uniform Resource Locator).

Marketing AI 29

Marketing AI Web 2.0 Paid Content Peer-to-peer 29

Exo B2B

JUNE 5, 2020

That activity has been going on for more than 40 years, and while useful, is an activity that doesn’t prepare organizations for the very different operating environments and success conditions of the future. This requires a more democratic organization — loose hierarchies and strong networks. Shel Holtz. Forget that at your peril!

Digital Transformation 132

Digital Transformation Enterprise Management Disintermediation Work Management 132