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Google Optimize Sunsetting: What it Means for Advertisers

Bannerflow

Google Optimize, a powerful tool for website optimization and A/B testing, has long been a go-to solution for advertisers seeking to enhance their online marketing strategies. Google Optimize has been a longstanding product but lacked features that many marketers found essential. What are the implications for Advertisers?

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

Our experts are happy to share our understanding of the market with you, free of charge. A/B and multivariate testing tools. Some analytics programs also include data from social media and mobile apps, overlapping with the broader category of digital analytics. Talk to an expert. Content analytics tools. SEO analytics tools.

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5 Macro B2B Marketing Trends to Watch in 2021

Circle Studio

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

A/B and multivariate testing tools. Some analytics programs also include data from social media and mobile apps, overlapping with the broader category of digital analytics. As your digital marketing strategies become more sophisticated, you may need to find tools that make detailed information easier to access.

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Expert Interview Series: Mike Moran of Biznology on How to Excel at Digital Marketing for B2B Businesses

Leadspace

Mike Moran is the co-author of the book on Content Marketing and Big Data, Outside-In Marketing. One of the initial reasons you started Bizology is that, traditionally, B2B companies tend to have little marketing experience of any kind. These are great days to be a B2B marketer. Mike Moran of Biznology.

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45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. Recommended Reading: All in One SEO (AIOSEO) Review: Is It the Right SEO Plugin?

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45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. Recommended Reading: All in One SEO (AIOSEO) Review: Is It the Right SEO Plugin?