The Point
FEBRUARY 11, 2014
Paul Albright boasts a 30-year track record of success in Silicon Valley, including executive roles at companies such as Marketo, SuccessFactors, NetApp, and Informatica. I sat down with Paul recently to talk about his new company and where Captora fits into the ever-expanding landscape of marketing technology.
Valasys
JULY 1, 2021
The Ultimate Guide to the B2B Marketing Automation Solutions. Marketing automation solutions have become a must-have for modern B2B marketers particularly as the marketers are headed to explore new avenues alongside the dawn to the next normal. Learn More: Marketing Automation: A Good or A Bad Idea.
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Content Marketing Institute
JANUARY 12, 2018
If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.
SnapApp
JANUARY 24, 2017
With so much competition in the modern marketplace, marketers are discovering a need to optimize content and deliver it in a variety of different formats. . When the Paycor team looked back at the revenue produced from digital marketing between May and July, they found that a whopping 23% came from these interactive materials. .
SnapApp
JANUARY 24, 2017
With so much competition in the modern marketplace, marketers are discovering a need to optimize content and deliver it in a variety of different formats. . When the Paycor team looked back at the revenue produced from digital marketing between May and July, they found that a whopping 23% came from these interactive materials. .
Adobe Experience Cloud Blog
NOVEMBER 2, 2015
Author: Jignesh Shah Whether you’re trying to close Q4 deals or set the stage for 2016, you should start planning a holiday marketing campaign now. Holiday marketing can also help grow your pipeline into 2016 as it sets a solid foundation for sales and marketing plans as they head into the New Year. Focus Your Holiday Marketing.
Adobe Experience Cloud Blog
SEPTEMBER 14, 2011
by Carol Fox In The Rise of the Revenue Marketer , part of Marketo’s Revenue Masters webinar series, Pedowitz Group CRO Debbie Qaqish and Andrew Gaffney of the DemandGen Report come together to discuss what it takes to be a Revenue Marketer. So what does a Revenue Marketer do? That is marketing’s new role.
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