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3 Steps Financial Services Marketers Need to Take in 2020

Brandpoint

As the business world continues to work its way through the effects of the coronavirus, savvy financial services providers are switching up their marketing strategies to reflect new priorities. leaders in banking and capital markets pointed to “decrease in customer confidence” as one of their top three business concerns following COVID.

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#10 Best Practices for Effective Lead Nurturing

Valasys

Read more on How to Build Customer Loyalty with Content Marketing. Your prospects might often not be in the immediate mood to buy; however, with the help of effective lead nurturing strategies you can effectively the prospects down the sales funnel. Read more on How to Assimilate Competitive Benchmarking in Social Media.

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How to Use Video on Websites the Right Way

Vidyard

Improve search rankings —websites that make effective use of video increase their likelihood of being ranked on the first page of Google search results by as much as 53x ( Forrester ). Popular free options include sites like YouTube and Vimeo. Video is an excellent teaching tool. What are you waiting for? Blog Videos.

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How to Use Video on Websites the Right Way

Vidyard

Popular free options include sites like YouTube and Vimeo. With a hosting platform like Vidyard , you can quickly and easily embed videos of any length, add calls to action to your video content, customize the video player, track viewers, and integrate with other tools to do even more. Video is an excellent teaching tool.

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B2B SEO: How to Rank Your Business Website Higher in Search

Single Grain

The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. In this way, you get high-quality inbound marketing leads, which in turn bring in more sales and higher revenue. . 57% of B2B marketers say that SEO generates more leads than any other marketing strategy.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. How much can you afford to spend on the tool? • based on budget or schedule) Once you’ve answered those questions you can compare major social media monitoring tools.

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B2B Content Marketing Statistics and What They Mean

ClearVoice

Looking down the barrel of a business-to-business (B2B) content marketing plan can be stressful. At a glance, there are no million click searches, no natural content funnel, and no magic conversion formula (“thanks for reading the blog, please sign a six figure contract” doesn’t exactly work.)