journeys Digital Marketing Funnels Distribution Newsletter Storytelling 
Contently
DECEMBER 13, 2022
As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. And before they do, they need to trust your brand as a thought leader in the market. Optimize Your Storytelling for Engagement and Conversion.
Martech Advisor
JANUARY 24, 2020
Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot. The Strategy of Content Marketing - Coursera.
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ClearVoice
JANUARY 26, 2024
Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. At ClearVoice, we understand that not all people are content people.
DealSignal
DECEMBER 28, 2021
What Is Demand Generation Marketing? Demand generation marketing is a strategy that marketers use to generate brand awareness and interest in a product or solution at scale, leveraging several disciplines within marketing. If you want to move prospects down the funnel, demand generation is critical.
Content Marketing Institute
OCTOBER 15, 2017
Take a journey with your audience. We developed the audience journey as a tool for content marketers. It is based on the hero’s journey – a model commonly used in storytelling to attract and retain the attention of the audience throughout a narrative. Click to enlarge. It focuses on “help” content. Click To Tweet.
Anyword
FEBRUARY 3, 2020
Marketing today requires you to build audiences, namely subscribers and loyal readers , not visitors; it’s the time spent on-page — not page views — that should be the focus. In fact, a fifth of the marketers who attended our audience development webinar are using newsletter subscribers as their main goal.
Anyword
MARCH 11, 2020
This fancy talk means that not only can they now see how many times readers returned to the site organically over 28 days, but also which article (and post) started their journey. The publisher can even design touchpoints further down the conversion funnel that are tailored to the reader’s entry point and subsequent articles read. .
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