Only B2B

FEBRUARY 16, 2022

Conventional lead generation tactics for B2B marketers will not work in 2022. If you look at the most recent B2B market trends, you can notice how much has changed in such a short time. According to a 2020 McKinsey research , 90% of B2B sales have switched to digital channels. Adopt An Omni-Channel Marketing Strategy.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Oktopost

JANUARY 5, 2021

I speak daily with product, marketing, and sales professionals about the impact that social media can have on developing buyer personas, launching a product, building a brand, or even on individuals standing in their respective marketplace. That’s Product Marketing 101. Some more interesting statistics: of the 7.81

Buyer Personas 132

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 132

ClickZ

SEPTEMBER 27, 2019

Enterprise content marketing platform Percolate, in collaboration with ClickZ, presented a webinar focused on explaining how B2B marketers can drive sales enablement by using content as the catalyst to streamline the relationship between sales and marketing teams. What is marketing orchestration? Source: Percolate.

Digital Asset Management 69

Digital Asset Management Top of Funnel Enterprise Management Work Management 69

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. Fly more miles, get priority seating on an airline. Eat 10 sandwiches, get the 11th free.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

ClearVoice

NOVEMBER 11, 2022

The phrase “less is more” applies to many situations in life — but not when it comes to building your business case for content marketing. When it comes to your content marketing planning and budget, your leadership needs to know that “more is more.” For our discussions, we’ll focus on digital content.

SMS 98

SMS Buy Top of Funnel Content Marketing 98

Convince & Convert

SEPTEMBER 21, 2010

Fourth – what are the operational/resource concerns? How easy is it to pull a quick dashboard without a lot of work on your part? What’s the client/competitor/industry name(s)? How hard will it be to filter? What’s the budget? How much can you afford to spend on the tool? • How much volume do you expect to get?

Social Media 158

Social Media Media Paid Content Work Management 158

SnapApp

JANUARY 11, 2018

For a century, marketing and advertising were the same thing. The pressure of the bottom line pushed marketers towards a more immediate, aggressive, and disruptive marketing model. . To quote the blog post that started the conversation around engagement marketing: . . What Is Engagement Marketing? . 50% off!

Top of Funnel 89

Top of Funnel Marketing Automation Services Sales Management Webinar Metrics 89