Why community could be the next big thing in marketing
Martech
AUGUST 25, 2021
” The first comment came from Mike Rizzo, telling me how the MO Pros community of marketing operations professionals started out as a Slack channel. The second came from Melanie Aronson, founder of Panion, a community engagement platform. “There’s one advertiser and that’s us,” HubSpot CMO Kipp Bodnar told me.
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