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Why we care about B2C marketing: A guide for marketers

Martech

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. We’ll also take a look at the ecommerce giant Amazon, one of the titans of B2C digital marketing, and what made it an industry leader. . Estimated reading time: 7 minutes. Get MarTech!

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Why community could be the next big thing in marketing

Martech

The second came from Melanie Aronson, founder of Panion, a community engagement platform. A community dedicated to building diversity and inclusion , and precisely not aimed just at Sitecore customers but drawing on the whole eco-system of the digital experience platform’s employees and partners too.

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How Cards Against Humanity Helped Us Shape Our Product Story

Hubspot

In Cards Against Humanity, the person who delivers the most engaging experience over multiple rounds wins. We found ourselves explaining what our product wasn't more than what it was -- a content-driven experience that liberates brands from the confines of one-size-fits-all information architecture.

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

Ever wish you could read minds and understand what users really think about your website or app? Well… that’s impossible (sorry to get your hopes up), but heatmap and session replay tools come reasonably close. This article was months in the making. It’s unlike anything else you may find online. Want to see all the 40 Heatmap tools right now?

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Platforming Marketing: 8 P’s of Self-Service Martech

chiefmartech

I’ve spent much of my career thinking about two broad topics: marketing and platforms. Yet it took me a while to recognize that the patterns I see in software platforms are the same thing I now see happening with the democratization of martech within marketing organizations today. But how do you move from embedded to absorbed ?

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2022 BEST SOFTWARE LIST FOR SMALL BUSINESS

TrustRadius Marketing

Miro is an online whiteboard platform for distributed team collaboration. The platform’s infinite canvas is designed to enable its more than 20M users to lead engaging workshops and meetings, design products, and brainstorm ideas. We took that list and broke it down to winners For Small Business by the reviewer’s business size.

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2022 BEST SOFTWARE LIST

TrustRadius Marketing

Miro is an online whiteboard platform for distributed team collaboration. The platform’s infinite canvas is designed to enable its more than 20M users to lead engaging workshops and meetings, design products, and brainstorm ideas. To make the list products must have 40+ reviews from the past year and have maintained a trScore of 7.5