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SAP moves to a composable commerce offering

Martech

SAP is also announcing new headless composable storefronts for verticals including financial services, travel, telecommunications and the public sector in addition to its existing offerings for retail, consumer products, distribution and manufacturing. Dig deeper: Sitecore adds new products to its composable DXP All-in-one versus composable.

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Why we care about B2C marketing: A guide for marketers

Martech

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. B2C digital marketing strategies.

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2023 Predictions: How organizations will transform their martech stacks and digital experiences in the new year

Martech

New tech platforms, devices and trends will generate new behaviors by consumers, and marketers will have to keep up. Below are some of the top ways that experiences and behaviors will change for consumers in 2023, and what marketers will do to adjust and maintain a competitive edge. That’s because the customer will change.

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Open-source customer data platforms: Can you unleash your data for less?

Martech

Open-source software is released by a community or organization with a license that allows users to view, modify and distribute the source code freely. As this happens, expect the lines to blur between CDPs and other tools and platforms. What is an open-source CDP? This is already happening, even in the open-source market.

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How marketers can prioritize digital experiences

Martech

Coming out of the pandemic in 2022 – I say that optimistically – many trends in buyer behavior that have changed over the past two years are probably going to stay.”. “We We think one of the trends that is going to stay is that people will buy and interact with brands more digitally than ever before,” he added.

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Why we care about traditional content management systems, the original no-code tool

Martech

A headless CMS separates content production, management, and storage from content display and distribution. This is particularly true for e-commerce businesses managing a consumer shopping journey that encompasses multiple digital channels and types of content. Headless CMS. API-first architecture ). Click here to download!

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CoreMedia Content Cloud for Cross-Channel Content Management

Valasys

It is an agile platform & amongst the best-breeds of Content Management Solutions (CMSs) available in the market. The platform is more advanced than a CMS and more flexible than a closed DXP (Data Experience Platform). ” COREMEDIA CONTENT CLOUD IS THE BEST CMS FOR E-COMMERCE.