• WEBBIQUITY  |  TUESDAY, FEBRUARY 7, 2012
    [Digg, Forrester] Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
    Echoing the statistic from Erik Qualman that “78% of people trust peer recommendations vs. only about 14% who trust ads,” Mark Burgess makes the case for online and inbound marking using numbers: consumers are more likely to trust online consumer opinions (49%), opt-in (vendor) emails (40%) and even brand websites (35%) than any type of web-based advertising–though search ads (21%) outperform other formats.
  • MODERN MARKETING  |  WEDNESDAY, APRIL 20, 2011
    [Digg, Forrester] Measuring by Anecdote with SlideShare
    We were proud to introduce it, and we were invigorated when other vendors and consultants began to position themselves in and around it. But it’s one thing for a vendor to give a category a name, and something else entirely for a disinterested observer to carry the mantle. Revenue Performance Management Brian Kardon cloud connectors Eloqua Forrester Greg Thorne JMP Securities Joe Payne LeadShare Marketing Measurement SlideShare Steve Woods Suresh Vittal
  • MODERN MARKETING  |  FRIDAY, FEBRUARY 4, 2011
    [Digg, Forrester] The Revenue Performance Management Bandwagon
    Second, the analysts never want to use terminology used by vendors. We hosted webinars on RPM with Forrester Research. The bandwagon now includes: analysts firms like Forrester and Gartner, who have begun to speak and write about RPM-related topics; bloggers who are writing about it; and clients who are speaking about it in videos, case studies and webinars. Revenue Performance Management Eloqua Forrester Gartner It's All About Revenue JMP Securities RPM
  • WEBBIQUITY  |  MONDAY, JANUARY 17, 2011
    [Digg, Forrester] Best Social Media Stats, Facts and Marketing Research of 2010
    You’ll learn from this fascinating infographic that Forrester Research estimates that $716 million was spent on social media marketing in 2010, and the figure will reach $3.1 Nine out of ten B2B buyers say that when they’re ready to buy, they’ll find vendors. B2B vendors still on the fence about social media need to take the plunge. Digg this!
  • WEBBIQUITY  |  WEDNESDAY, OCTOBER 27, 2010
    [Digg, Forrester] Measuring the Impact of Social Media in B2B Marketing
    Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. The report concludes by recommending that marketers use a combination of value chain analysis and total economic impact (I’ll leave the explanation of these to Forrester) to assess the impact of social media investments on B2B marketing success. It may be difficult to quantify precisely, but B2B vendors can’t afford to ignore it.
  • WEBBIQUITY  |  WEDNESDAY, OCTOBER 13, 2010
    [Digg, Forrester] What’s the Best Social Media Monitoring Tool? It Depends
    Forrester Research has named Nielsen a leader in brand monitoring solutions, saying “the vendor has the strongest strategic vision and currently competes at a scale unmatched by any other competitor.&#. Also, as a test—since this post is about social monitoring tool vendors, let’s see how many of them promote it or respond to it, either with a comment here or on other social media outlets, and how quickly they do so. Digg this!
  • WEBBIQUITY  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Digg, Forrester] Best Social Media Stats and Market Research of 2010 (So Far)
    Another notable Pam Dyer post, this one summarizing a study from online advertising network Chitika which shows that Twitter is the best place to share news: 47% of the outbound traffic from Twitter goes to news sites, vs. 28% from Facebook, 18% from Digg and an imperceptable share from MySpace. Digg is the most technical; 12% of its outbound traffic goes to technology sites, vs. 10% from Twitter and 7% from Facebook.
  • DELICIOUS B2BMARKETING  |  FRIDAY, JULY 31, 2009
    [Digg, Forrester] Numeric Scoring: The Key To Lead Management Success
    Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness. Posted by Laura Ramos at 12:26 PM in B2B Marketing , Lauras Posts , Marketing Measurement | Permalink Digg This | Save to del.icio.us
  • DELICIOUS B2BMARKETING  |  FRIDAY, JULY 31, 2009
    [Digg, Forrester] B2B Lead Management Market Heats Up
    Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. 2) Email services – Julie Katz at Forrester writes about this group.
  • DELICIOUS B2BMARKETING  |  FRIDAY, JULY 31, 2009
    [Digg, Forrester] Demandbase: A New Twist In The Lead Management Automation Market
    Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Digg, Forrester] How To Create A Know-It-All Company - CIO.com - Business Technology Leadership
    Personal IT Organization Enterprise Partner/Vendor. Partner/Vendor. Vendor Management. Comments Digg This. Digg This. Five things the legacy ERP vendors dont want you to know about on-demand ERP. Vendor Management. Forrester Wave: Service Desk Management Tools, Q2 2008. Five things the legacy ERP vendors dont want you to know about on-demand ERP. Read Forresters advice for deploying an enterprise mobile solution.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Digg, Forrester] Digital Natives in Our Midst | Advice and Opinion
    Personal IT Organization Enterprise Partner/Vendor. Partner/Vendor. Vendor Management. Digg this Slashdot Reddit. Partners, Vendors and other things "out there" TOP POSTS. Customers dont understand how software vendors work. Publisher emeritus at CIO magazine, Gary Beach, talks with Forrester analyst Erica Driver about the current and future state of workplace technologies.