Digg Forrester PR Research 
Webbiquity
OCTOBER 13, 2010
Your PR team was aware of most of these as it often had a hand in generating those placements. Traditional PR + Social Media Monitoring. Until fairly recently, keeping track of your organization’s online presence was relatively easy. A simple tool like Google Alerts would pick up most stray citations. Nielsen BuzzMetrics.
Online Marketing Institute
NOVEMBER 1, 2010
Note: this research looks at firms of 50 employees or more only. Two of my recently published Forrester reports take a deeper look at marketing mix effectiveness and program spending trends. You can read more about this in the new research that continues to chart the progress of the B2B marketing mix.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Online Marketing Institute
NOVEMBER 2, 2009
Virtually every b2b buying decision involves some level of research on the web. Based on my own anecdotal research, natural search typically drives at least 40% and average more than half of all unpaid traffic to b2b websites. So how should your prioritize spending for next year? Buyers won’t buy from you if they can’t find you.
Webbiquity
OCTOBER 27, 2010
Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. Social media is more like a PR activity than marketing or advertising. And as with any other marketing or PR activity, social media efforts be focused on a specific audience.
Webbiquity
JANUARY 10, 2010
With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research. Social Media and the Enterprise Customer – Wired PR by uber.la.
Webbiquity
JANUARY 17, 2011
For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia.
Webbiquity
FEBRUARY 7, 2012
53% of employers now research candidates on social networks before hiring. • Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. Les Luchter looks at research showing that 10% of all website visits to the top 1,000 web properties come from social sharing, half as much as from search.
Expert insights. Personalized for you.
100 
Let's personalize your content